About the NBA Top Shot Settlement
Basketball and sports collectors who saved NBA Top Shot moments (basketball NFTs) and had a Facebook account may have had their personal data shared without their permission.
This privacy settlement addresses allegations that NBA Properties Inc. and Dapper Labs Inc. secretly tracked users’ activity on the platform.
Plaintiffs also claim that the companies monitored the videos users browsed, viewed, or purchased, and then knowingly transmitted this information to Meta (Facebook) for profit.
Settlement Details and Privacy Rights Claims
NBA Properties Inc. and Dapper Labs Inc. have agreed to pay $7.05 million to resolve allegations that they violated the Video Privacy Protection Act (VPPA) and California privacy laws.
According to a class action lawsuit filed in 2023, the NBA's "Top Shot" website secretly embedded a Facebook tracking pixel (code that monitors user behavior).
This invisible tracker allegedly captured detailed information about NBA viewing moments, viewing time, and items purchased. Plaintiffs also claim that the defendants directly linked captured viewing data to their Facebook profiles through their unique Facebook IDs.
According to the plaintiffs, privacy violations occurred systematically over nearly five years, potentially affecting hundreds of thousands of non-fungible token (NFT) collectors and basketball fans who sought to keep and trade their favorite NBA highlights.
More About the VPPA Violations
The Video Privacy Protection Act is a federal law enacted to protect a consumer’s entertainment choices from prying eyes.
Congress drafted this legislation to prevent companies from disclosing "personally identifiable information" about video content consumption without explicit written consent.
According to the lawsuit, NBA Top Shot violated the plaintiffs’ privacy through several intentional and negligent actions:
- Embedded Meta's tracking pixel throughout nbatopshot.com.
- Automatically collected personally identifiable information.
- Recorded all NFT video moments viewed or purchased.
- Linked viewing patterns directly to Facebook profiles
- Executed the acts above without obtaining the legally required written user consent.
The Meta tracking pixel also allegedly sent private information to multiple data points in Facebook servers, which potentially included the user's "ViewContent" events, "PageView" data, and "Purchase" information.
The defendants then allegedly handed detailed profiles of users’ basketball interests and spending habits to Meta, one of the world’s largest advertising companies.
Who May Participate in This Privacy Class Action Settlement?
NFT collectors and basketball fans may participate in this settlement if they meet two criteria during the class period from June 15, 2020, through January 30, 2025:
- Maintained an active Facebook account.
- Held an active NBA Top Shot account.
Eligible participants don’t need to have purchased NFTs. Simply having both accounts during this period makes them eligible.
The alleged privacy violations may have occurred regardless of whether a user bought moments or just browsed the platform.
The settlement also acknowledges that many users may not be aware of their eligibility because they have only casually explored NBA Top Shot or created an account to claim free packs.
These consumers are encouraged to visit the Settlement Website to determine if they are eligible to participate in this class action settlement.
Settlement Fund Distribution Estimates
Class counsel estimates that eligible members may receive between $36 and $122, although the exact compensation will depend on the total number of claims filed.
Payment options provide flexibility for claimants:
- Venmo transfers
- PayPal deposits
- Zelle payments
- Traditional paper checks
The settlement administrator will calculate the final payment amounts after the claim deadline has passed and all valid submissions have been verified and confirmed.
How to Submit Your NBA Top Shot Privacy Settlement Claim
Eligible members must file their claims before December 16, 2025.
Online claims
- Visit the official settlement website at www.nbatopshotvideoprivacyclassactionsettlement.com
- Follow the instructions to verify if you can participate in the settlement.
- Upload all requested documents.
- Choose a payment method.
- Print confirmation forms
Mail-in claims
Members may also file claims via traditional mail by downloading the PDF claim form, completing all required fields, and mailing it to: NBA Top Shot Video Privacy Settlement, P.O. Box 4130, Portland, OR 97208-4130.
Required information
- NBA Top Shot username and associated email address.
- Facebook profile URL or screenshot proving account ownership
- Current contact information for payment delivery
- Preferred payment method selection
- Signed attestation confirming account ownership during the class period.
Remember, December 16, 2025 represents the absolute deadline to file an online claim, while mailed forms must be postmarked by 11:59 pm PT on this date.
Important Dates for Settlement Class Members
- December 16, 2025: Claim deadline - last day to submit claim.
- December 19, 2025 at 10:00 am PT: Final approval hearing (court reviews settlement via Zoom).
- Payment Timeline: Approximately 90 days after receiving final approval.
Settlement Benefits Beyond Monetary Compensation
While individual payments provide immediate relief, the settlement's broader impacts protect the entire digital collectibles community.
Injunctive relief
Defendants must suspend the operation of the Meta tracking pixel unless they achieve full VPPA compliance. This court-ordered change prevents future unauthorized data collection.
Enhanced privacy protection
NBA Top Shot account holders should receive stronger safeguards against surveillance capitalism. The platform can no longer treat user data as a commodity to trade with advertising giants.
Legal precedent
This settlement strengthens VPPA enforcement in digital marketplaces, and other NFT platforms may apply federal privacy laws to blockchain-based collectibles just as they do to traditional video content.
Industry accountability
The $7 million price tag may send a clear message to sports NFT platforms to not violate user privacy or face real financial consequences, encouraging better privacy practices across the industry.
Check Your Eligibility
If you collected NBA moments while maintaining a Facebook account between June 15, 2020, and January 30, 2025, you should check out the lawsuit or get more info on possible settlement participation at https://www.nbatopshotvideoprivacyclassactionsettlement.com.
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