NaturaLawn of America TCPA Settlement Ends Unwanted Text Message Claims

About the NaturaLawn Settlement

If you received unwanted text messages from NaturaLawn of America after telling them to stop, you may be eligible to join a class action settlement.

The lawsuit alleges that the company violated federal telemarketing laws by continuing to send marketing texts to consumers who had specifically opted out from receipt.

The claim deadline is approaching, and every qualifying text message you received after your opt-out request could be relevant to this settlement.​​​​​​​​​​​​​​​​

Why the Plaintiffs Sued NaturaLawn

The Telephone Consumer Protection Act (TCPA) is a federal shield that protects consumers from unwanted automated calls and text messages. 

This law's regulations also require businesses to immediately honor opt-out requests when consumers ask to stop receiving messages. Once you are on a do-not-call list or have otherwise requested removal from a company's messaging list, it must cease all marketing communications to your number.

TCPA protections extend to all forms of automated marketing communications, including the text messages at issue in the NaturaLawn lawsuit. 

Alleged violations against NaturaLawn's

According to the class action lawsuit, the defendant continued bombarding consumers with marketing text messages even after receiving clear requests to stop.

The company also allegedly failed to implement proper systems for honoring "STOP" and similar commands, resulting in ongoing harassment of consumers who wanted no further contact.

Attorneys for the plaintiffs argue that the TCPA violations infringed upon consumer privacy rights and that NaturaLawn demonstrated a "knowing disregard" for federal laws. 

While NaturaLawn denies any wrongdoing, it agreed to settle the case to avoid the costs and uncertainty of a trial.

Settlement Eligibility Requirements

To possibly participate in the NaturaLawn spam text settlement, claimants must meet the following criteria:

• U.S. resident who received marketing texts from NaturaLawn.
• Received two or more text messages from the company after requesting that they stop.
• Unwanted messages arrived after a sent "STOP," or another opt-out request was sent.
• Messages were received between April 30, 2020, and the present time.
• Phone number appears in NaturaLawn's text message records produced for the lawsuit.

Requests to stop could have been made through any method, such as replying "STOP," calling the company, or contacting them through other means.

Pre-claim diligence steps 

Potential claimants should first review their text message history for communications from NaturaLawn of America. 

Search for marketing messages about lawn care services, seasonal promotions, or service reminders. Once located, identify when the “STOP” request was sent to the company.

Next, count the number of messages received after the opt-out date. This settlement requires receipt of at least two post-opt-out messages to qualify. 

Finally, note the phone number that received the texts, as claimants will need this information to verify eligibility against NaturaLawn's internal records.

Proposed Settlement Compensation 

Each qualifying text message received after an opt-out request could possibly be worth up to $217. 

The settlement administrator calculates total payments by multiplying this amount by the number of unauthorized messages the qualifying claimant received. 

There's no cap on the number of messages a person can claim. However, final payment amounts will depend on the number of valid claims filed. 

If total claims exceed the available settlement funds after deducting administrative costs and fees, the administrator will reduce payments proportionally.