Clif Bars Class Action Lawsuit

Clif Bar Class Action Settlement

Clif Bar & Company, a popular brand among hikers, climbers, and snackers, promotes healthy and nutritious snack products. Unfortunately, they’ve found themselves in the middle of a class action lawsuit. 

The lawsuit has raised questions regarding the accuracy of the brand’s advertising and whether consumers have been misled about the health benefits marketed in its products. If you purchased a Clif Bar product, you may be eligible for compensation.

What Is the Clif Bars Class Action Lawsuit About?

The Clif Bars class action lawsuit alleges the company’s marketing and labeling practices are misleading. The plaintiffs claim that Clif Bars—which are marketed as organic and natural snacks—contain an excessive amount of added sugar, making them less healthy than advertised. 

The lawsuit argues that promoting these bars as snacks for a healthy lifestyle is misleading to consumers who may not be aware of their high sugar content.

The lawsuit highlights the content visible on Clif Bar packaging, including the phrase “nutrition for sustained energy,” and suggests these claims contribute to a false perception of the bars as a nutritious option. The plaintiffs claim that if they had known the bars' nutritional profiles, they may not have purchased them.

The class action lawsuit is being led by a group of plaintiffs who represent consumers who have purchased Clif Bars under the belief that they were healthier snack options. The defendant in the case is Clif Bar & Company, a subsidiary of Mondelez International, a leading corporation in the snack and confectionery industry.

Clif Bar & Company hasn’t admitted wrongdoing but has agreed to pay $12 million to resolve the false advertising class action lawsuit.